Fragrance Foodstuff Pte Ltd is a Singapore brand with a long heritage, established in 1969. "Fragrance" is named after the natural aroma of barbecued meat. Over the years, the company has grown from a single stall to multiple outlets island-wide. With over 55 years of experience, Fragrance is known for their product quality, innovation, and numerous certifications and awards. As a household brand, "Fragrance" has expanded its range of products to include Barbecued Meat (Bak Kwa/Jerky), Flosses, Snacks, Confectionery products, and Ready-to-Cook Meals.